Anatomy of a campaign ad: 'A Better Day'

Mitt's new spot — released the same day as a dismal jobs report — promises that a Romney presidency will give you "the feeling" that America is back on track

Romney's campaign ad, "A Better Day," asks, "What would be different about a Romney presidency?" and answers by saying, "It's the feeling we'll have that our country is back, back on the righ
(Image credit: YouTube)

The candidate: Mitt Romney

The ad: In a sequel of sorts to a previous ad, "Day One," Romney makes promises about the changes he'll make starting on the very first day of his presidency. In "A Better Day" (watch it below), the off-screen narrator asks, "What would be different about a Romney presidency?" as footage of the GOP candidate cheerfully meeting voters appears, underscored by peppily triumphant music. The 30-second spot repeats Romney's vows to focus on the economy and deficit, create jobs, promote a better energy policy, and challenge China on trade issues. The narrator concludes with the idea that it's more than policy that would make a Romney presidency worthwhile — "it's the feeling we'll have that our country's back — back on the right track."

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