Tiger Woods' 'sad' Japanese heat rub endorsement

Golf's fallen golden boy inks his first deal since his many, many affairs were revealed, and armchair comics can't help but crack wise

The fallen golf star has signed on to promote a Japanese heat rub. His commercials will begin airing in Japan later this month.
(Image credit: Hunter Martin/Getty Images)

Since Tiger Woods' personal and professional life imploded in the wake of revelations of his numerous affairs, he's lost many of his lucrative endorsement deals, his beautiful wife, and the clean-cut image that had endeared him to fans and sponsors. Now, the fallen golfing great, who has missed recent tournaments due to injuries, and slipped to No. 17 in the world rankings, has scored his first new endorsement deal since the scandal. He's signed on to promote a Japanese heat rub called Antiphlogistic Analgetic Vantelin for the Koa Company, in a commercial that will begin airing in Japan later this month. The "sad" news that the injured, scandal-tarnished golfer is promoting a "heat rub" that relieves joint and muscle pain has some cracking wise. Here, a sampling:

Promotional concerns

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