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November 12, 2007
GOOD DAY FOR: Cleaning the Dirty Dog, as Greyhound is launching its first big ad campaign in years this week, touting the $60 million it has spent since 2004 to refurbish its busses and terminals. “When you’re 93 years old, you have to remind people who you are and what you stand for,” says Greyhound marketing director Patty Herbeck. (AP in BusinessWeek.com)
BAD DAY FOR: The personal touch, as businesses are starting to outsource their firing of employees to firms like TriNet, a San Francisco Bay Area human resources consultancy. Outsourced terminations are part of the $88.7 billion HR consulting business. “I work with some folks who have never fired someone before,” says TriNet’s Rebecca Heyman, 31. “They look to me to pull the trigger.” (Inc.com)
of The Week magazine.