In democracy, the voters decide who wins a presidential election. But the media has great influence over which candidates get serious consideration. So when it comes to Sen. Bernie Sanders of Vermont and the 2016 race, it's clear that he's getting a raw deal. It's long since time the press gave him the respect he deserves.
Jay Rosen, the New York University journalism professor, has a useful concept for describing the ideology of journalists: nested spheres of legitimacy. These have to do with the way ideas are presented in a piece of journalism. The idea of women's suffrage is presented as non-controversial, thus placed in the "sphere of consensus." The idea that aliens control the government, say, is presented as nuts, thus placed in the "sphere of deviance." The latter ideas are openly presented in the news as illegitimate or insane, if they are not ignored altogether.
What ideas go in which sphere is an inescapable part of journalism, though most reporters don't acknowledge they're doing it. And at the moment, the idea of Bernie Sanders as a candidate is getting placed in the deviant sphere. As Steve Hendricks noted, the media has mostly presented Sanders as a non-serious kook:
The Times, for example, buried his announcement on page A21, even though every other candidate who had declared before then had been put on the front page above the fold. Sanders's straight-news story didn't even crack 700 words, compared to the 1,100 to 1,500 that Marco Rubio, Rand Paul, Ted Cruz, and Hillary Clinton got. As for the content, the Times' reporters declared high in Sanders' piece that he was a long shot for the Democratic nomination and that Clinton was all but a lock. None of the Republican entrants got the long-shot treatment, even though Paul, Rubio, and Cruz were generally polling fifth, seventh, and eighth among Republicans before they announced. [Columbia Journalism Review]
Indeed, if anything Sanders is more credible than the likes of Paul and Cruz. He has risen markedly in the polls of late, where his support has about tripled since the end of last year. He's doing particularly well in New Hampshire, where a recent poll put him in second place at 18 percent support. As an opponent of the Iraq War and a longtime advocate for more progressive policy, he has a natural constituency in the liberal left, where he is genuinely admired.
Will he win? The odds are surely against him. Clinton's level of name recognition, money, and elite support — Sanders didn't even pick up an endorsement from the governor of his home state — makes it a very tough challenge. But it's conceivable that he could win. As Hendricks notes, dark horse challengers like Jimmy Carter have reached victory facing even longer odds.
But more to the point, it is simply inappropriate for powerful media figures to consistently bookend any mention of Sanders with comments about his inevitable electoral demise. Matt Yglesias, for example, presents Sanders' loss as so certain that if Clinton were to drop out, he would inevitably lose to Martin O'Malley.
It would be one thing to say that after February next year, when the primaries will have started. Statements like "he doesn't seem to have a realistic path to winning the nomination" could be grounded in realistic, near-term projections. But a lot can happen in eight months! And it's frankly ridiculous to present Sanders as a less credible candidate than O'Malley, who is currently polling behind Lincoln Chafee at 1.2 percent.
The constant presumptions about the electoral viability of some candidate amounts to an attempt to influence the outcome of the election, whether it's intentional or not. That might be a justifiable enterprise with someone like former Rep. Ron Paul, who has an extensive history of racism, homophobia, and anti-Semitism. But while Sanders has odd hair, and can be grouchy at times, he's not some random nutter from the Prohibition Party.
Bernie Sanders is a sitting United States senator who could easily finish second in the Democratic presidential primary. It is conceivable that he could even end up as Clinton's running mate. The fact that he is utterly fearless in advocating for Scandinavian-style democratic socialism is no reason to treat him like a kook.