The War on Christmas is back! Here's why this sorry spectacle never goes away.

Onward, Christian soldiers!

Starbucks red holiday cups
(Image credit: Starbucks)

As the leaves begin to change and pumpkin spice products spread across the land, it's time once again for that honored American tradition, the War on Christmas.

This year, it has been kicked off in style by self-described "American evangelist, internet and social media personality" Josh Feuerstein, who picked up his sword and headed to Starbucks for that most noble of battles. Livid that this year the coffee behemoth "wanted to take Christ and Christmas off of their brand new cups," which for the season feature a minimalist red design, Feuerstein struck a blow for righteous warriors everywhere by ordering a drink and telling them his name was "Merry Christmas," thereby forcing the heathen savages to write those two magical words on his cup. In the video describing his triumph (which is getting lots of attention), he urges others of like mind to do the same. Just wait until all those Christians show Starbucks how mad they are by giving it more business!

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Paul Waldman

Paul Waldman is a senior writer with The American Prospect magazine and a blogger for The Washington Post. His writing has appeared in dozens of newspapers, magazines, and web sites, and he is the author or co-author of four books on media and politics.