Twitter has announced its acquisition of ZipDial, a mobile marketing startup that allows users to access advertisements and promotions on their cellphones without using the internet. The deal reportedly cost between $30 and $40 million.
ZipDial lets consumers interested in companies dial their numbers and hang up before the call is connected. ZipDial then sends text messages, app notifications, and phone calls with advertisements to the users. Since the initial call counts as a "missed call," users aren't billed for contacting the business. The Wall Street Journal reports that ZipDial's campaigns have reached almost 60 million users, the majority of whom are in India.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Create an account with the same email registered to your subscription to unlock access.
-
Nigeria's worsening rate of maternal mortalityUnder the radar Economic crisis is making hospitals unaffordable, with women increasingly not receiving the care they need
-
'Elevating Earth Day into a national holiday is not radical — it's practical'Instant Opinion Opinion, comment and editorials of the day
-
UAW scores historic win in South at VW plantSpeed Read Volkswagen workers in Tennessee have voted to join the United Auto Workers union
-
Empty-nest boomers aren't selling their big homesSpeed Read Most Americans 60 and older do not intend to move, according to a recent survey
-
Brazil accuses Musk of 'disinformation campaign'Speed Read A Brazilian Supreme Court judge has opened an inquiry into Elon Musk and X
-
Disney board fends off Peltz infiltration bidSpeed Read Disney CEO Bob Iger has defeated activist investor Nelson Peltz in a contentious proxy battle
-
Disney and DeSantis reach detenteSpeed Read The Florida governor and Disney settle a yearslong litigation over control of the tourism district
-
Visa and Mastercard agree to lower swipe feesSpeed Read The companies will cap the fees they charge businesses when customers use their credit cards
-
Reddit IPO values social media site at $6.4 billionSpeed Read The company makes its public debut on the New York Stock Exchange
-
Housing costs: the root of US economic malaise?speed read Many voters are troubled by the housing affordability crisis
-
Feds cap credit card late fees at $8speed read The Consumer Financial Protection Bureau finalized a rule to save households an estimated $10 billion a year
