This isn't your average bookstore, but that's because it's run by Amazon. The online retail empire, which has been a detriment to physical bookstores practically since its inception, has gone back to the basics by setting up an actual brick-and-mortar shop in Seattle, the first of its kind. However, unlike the independent bookstores that folded because of the rise of online retail, Amazon Books plans to use data to outsmart and outperform its physical competitors, The Seattle Times reports.
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