No longer will television ratings be restricted to data gathered from Nielsen "boxes" in select homes; the measurement information company will now look at streaming as well as conversations on Twitter and Facebook, Mediaite reports.
The new social media system is called "Social Content Ratings," and will measure conversations continuously, rather than only when a show airs. In its deal with Facebook, this means that Nielsen will receive data on conversations about TV shows even when they are mentioned in posts that aren't marked "public."
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