Starbucks to introduce rewards card for use outside of its shops

Starbucks COO Kevin Johnson.
(Image credit: Stephen Brashear/Getty Images)

Pretty soon, Starbucks fanatics will be able to earn rewards on purchases outside of Frappuccinos and lattes.

During its annual shareholders meeting Wednesday in Seattle, the company said that at the end of the year, customers will be able to use a prepaid Starbucks Rewards Chase Visa to earn "stars" wherever Visa cards are accepted, USA Today reports. Now, the Starbucks loyalty program gives customers stars based on their number of visits to Starbucks; and after earning 12 stars, they get a free item. Spokeswoman Linda Mills said the company will share details later about how the stars will be rewarded for purchases made with the prepaid card.

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Catherine Garcia, The Week US

Catherine Garcia is night editor for TheWeek.com. Her writing and reporting has appeared in Entertainment Weekly and EW.com, The New York Times, The Book of Jezebel, and other publications. A Southern California native, Catherine is a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.