Snapchat separates social from media in its biggest redesign yet
Snapchat is getting its biggest makeover yet, and it looks ... a lot like every other social media feed out there.
In a redesign preview unveiled Wednesday, Snapchat showed off a new algorithm-driven feed that puts users' closest friends and most-watched media partners first. Private messages and Stories from friends all live on one page to the left of the camera; the Discover page, full of professional media content, is to the right. Snap CEO Evan Spiegel called this strategy "separating social from media" in an Axios post Wednesday.
Article continues belowThe Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
But unlike those competitors, Snapchat approves every piece of professional content that appears on the Discover page — something that could, just maybe, protect it from the plague of fake news that's infected Facebook.
Some users will be able to preview the redesign in the next few days, but everyone will get the update next week. You can hear Spiegel break down Snap's reasoning behind the switch below. Kathryn Krawczyk
