The NFL has a very, very good reason to be 'freaking out'
The National Football League has been in trouble for a while, but a new Wall Street Journal/NBC News poll illustrates just how bad things really are. Within a four-year period, men aged 18 to 49 who say they "closely" follow the NFL has dropped from 75 percent to 51 percent. That represents a major chunk of the sport's main demographic.
"If I'm the NFL I'm freaking out about that a little bit," said Republican pollster Micah Roberts. "They are the very core of the football-viewing audience. If they're retreating, then who's left?"
While the NFL has become increasingly political, between high-profile protests during the national anthem and concerns about head injuries, the decline is seen across the spectrum. "Base Democrats who follow the league closely fell by 16 points versus four years ago, while it was 14 points for base Republicans," The Wall Street Journal writes.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The Super Bowl, though, is still by far the largest televised event in the United States. Last year's was the fifth most-watched broadcast in TV history, Quartz reports. Read more about how even that viewership might be stalling, and if the $5 million ad spots during New England Patriots' game against the Philadelphia Eagles are worth it, at The Week.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
-
The week's best photos
In Pictures A cyclone's aftermath, a fearless leap, and more
By Anahi Valenzuela, The Week US Published
-
The Imaginary Institution of India: a 'compelling' exhibition
The Week Recommends 'Vibrant' show at the Barbican examines how political upheaval stimulated Indian art
By The Week UK Published
-
Caroline Quentin shares her favourite books
The Week Recommends The actor shares works by Patrick Hamilton, Liz Knight and Elizabeth Taylor
By The Week UK Published
-
Judges block $25B Kroger-Albertsons merger
Speed Read The proposed merger between the supermarket giants was stalled when judges overseeing two separate cases blocked the deal
By Peter Weber, The Week US Published
-
Rupert Murdoch loses 'Succession' court battle
Speed Read Murdoch wanted to give full control of his empire to son Lachlan, ensuring Fox News' right-wing editorial slant
By Peter Weber, The Week US Published
-
Bitcoin surges above $100k in post-election rally
Speed Read Investors are betting that the incoming Trump administration will embrace crypto
By Peter Weber, The Week US Published
-
Enron mystery: 'sick joke' or serious revival?
Speed Read 23 years after its bankruptcy filing, the Texas energy firm has announced its resurrection
By Peter Weber, The Week US Published
-
US charges Indian tycoon with bribery, fraud
Speed Read Indian billionaire Gautam Adani has been indicted by US prosecutors for his role in a $265 million scheme to secure solar energy deals
By Peter Weber, The Week US Published
-
Boeing machinists approve contract, end strike
Speed Read The company's largest union approved the new contract offer, ending a seven-week strike
By Peter Weber, The Week US Published
-
US economy still strong in final preelection report
Speed Read It grew at a solid 2.8% annual rate from July through September
By Peter Weber, The Week US Published
-
Boeing machinists reject deal, continue strike
Speed Read The rejection came the same day Boeing reported a $6.2 billion quarterly loss
By Peter Weber, The Week US Published