With Toys 'R' Us shutting down, KB Toys hopes the time is right to make a return

A K.B. Toys store going out of business in 2004.
(Image credit: Tim Boyle/Getty Images)

Toys 'R' Us is closing all of its stores in the United States, and a defunct retailer is hoping to rise up from its ashes.

KB Toys ceased operations in 2009, but Strategic Marks purchased the brand in 2016 from Bain Capital — the same company that took Toys 'R' Us private in 2006, saddling it with debt. Strategic Marks President Ellia Kassoff told CNN Money the plan is to open 1,000 pop-up locations on Black Friday, and where the pop-ups do well, they'll make permanent KB Toys stores.

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Catherine Garcia, The Week US

Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.