Alexandre Mattiussi on family, friends and the milestone number nine

The French designer is celebrating a special anniversary of his brand AMI

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Alexandre Mattiussi is full of surprises, as I learned after asking the French designer to submit a favourite image, one that encapsulates his work over the last nine years and celebrates the growth of his Paris-based brand AMI into a global success. The brand’s collections have been lensed by revered photographers including Oliver Hadlee Pearch and Paolo Roversi, yet instead of an image from a past AMI campaign, or a still from one of his Paris Fashion Week spectacles, Mattiussi selected a simple family snapshot.

Taken in the backstage area of an AMI show, the image (above) shows the designer with his parents. But Mattiussi’s choice is less surprising than I initially thought. Since establishing AMI in 2011, the designer has made effortless and joyful luxury his USP. Authoring clothing that his friends want to own, wear and treasure as part of their wardrobe, Mattiussi has placed those he is closest to at the heart of his enterprise. “For me, this picture represents who I am and why I do what I do,” Mattiussi explains on the phone from his studio in the 3rd arrondissement of Paris. “My parents are my biggest inspiration. They are very supportive, they trust me and have confidence in me.”

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