Abba returns: how the Swedish supergroup and their ‘Abba-tars’ are taking a chance on a reunion
From next May, digital avatars of the foursome will be performing concerts in east London
The last time they performed together, Britain had just won the Falklands War, said Robert Hardman in the Daily Mail. But now, after surely the longest hiatus in pop history, “Abba are BACK”.
The Swedish supergroup announced last week that they had recorded ten new tracks for their first album in 40 years. What’s more, they’ll soon be back on stage too, albeit in a virtual form. From next May, digital avatars, or “Abba-tars”, of the foursome in their youthful prime will be performing concerts in a purpose-built arena in east London, with the help of a live band and holographic technology developed by George Lucas’s special-effects company.
Forgive me if I don’t cheer this news, said Rod Liddle in The Sunday Times. The 1970s was a great decade for music, but its “nadir was Fernando and Super Trouper, both of which seemed to me to violate Sweden’s historic neutrality and demand swift and decisive military reprisals”.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Not everyone loves Abba, but you can’t argue with the numbers, said Stephen Armstrong in The Daily Telegraph. In six years, Abba achieved nine No. 1s in the UK alone. “By 1978, they were Sweden’s most successful export, outselling Volvo and Ikea.” Since then, they’ve won new fans through the Mamma Mia! stage musical and films.
The band has always been a “business at heart”. With little money to be made from digital downloads and streaming (ten million plays on YouTube earns them about £65), Abba are cannily getting back into the live performance game.
In this case, though, their avatars are doing all the work, said Ron McKay in The Herald (Glasgow). It’s the “perfect wheeze – you don’t even have to get out of your Ikea bed in the morning and the moolah keeps rolling in”.
Yet given the vast fortune Abba have already acquired, there was “no pressing financial need” for any of them to have worked together again, said Alexander Larman in The Critic. It seems they recorded their new album, Voyage, not out of necessity, but because they genuinely believed the band had “something left to offer”. Judging by the two surprisingly good songs they’ve released from the album so far, they’re right.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Today's political cartoons - December 21, 2024
Cartoons Saturday's cartoons - losing it, pedal to the metal, and more
By The Week US Published
-
Three fun, festive activities to make the magic happen this Christmas Day
Inspire your children to help set the table, stage a pantomime and write thank-you letters this Christmas!
By The Week Junior Published
-
The best books of 2024 to give this Christmas
The Week Recommends From Percival Everett to Rachel Clarke these are the critics' favourite books from 2024
By The Week UK Published
-
Alan Cumming's 6 favorite works with resilient characters
Feature The award-winning stage and screen actor recommends works by Douglas Stuart, Alasdair Gray, and more
By The Week US Published
-
6 historical homes in Greek Revival style
Feature Featuring a participant in Azalea Festival Garden Tour in North Carolina and a home listed on the National Register of Historic Places in New York
By The Week Staff Published
-
The best books about money and business
The Week Recommends Featuring works by Michael Morris, Alan Edwards, Andrew Leigh and others.
By The Week UK Published
-
A motorbike ride in the mountains of Vietnam
The Week Recommends The landscapes of Hà Giang are incredibly varied but breathtaking
By The Week UK Published
-
Nightbitch: Amy Adams satire is 'less wild' than it sounds
Talking Point Character of Mother starts turning into a dog in dark comedy
By The Week UK Published
-
Electric Dreams: a 'nerd's nirvana' at Tate Modern
The Week Recommends 'Poignant' show explores 20th-century arts' relationship with technology
By The Week UK Published
-
Joya Chatterji shares her favourite books
The Week Recommends The historian chooses works by Thomas Hardy, George Eliot and Peter Carey
By The Week UK Published
-
Ballet Shoes: 'magnificent' show 'never puts a foot wrong'
The Week Recommends Stage adaptation of Noel Streatfeild's much-loved children's novel is a Christmas treat
By The Week UK Published