The new Pucci: Christelle Kocher on her vision for the heritage house

Parisian designer talks swirling prints and high-society clients

Portrait of Christelle Kocher wearing a black shirt, realised in 2019.
(Image credit: Carin Kelly ©)

Even before Christelle Kocher landed her new gig as the first guest designer to take Emilio Pucci into a new era, she was something of an expert on the Florentine heritage house. “I bought the biography so I know the history by heart,” says the Parisian designer, who also runs her own label Koché, which is informed by a streetwear-meets-couture ethos. “It was an honour for me, it has such a great heritage in terms of colour and history. and I felt very close to its aesthetic – very joyful, very festive.”

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