Black Friday fails to prevent retail sales slide

Rise in online sales and continued price deflation lie beneath headline trend

Black Friday
(Image credit: Christopher Furlong/Getty Images)

Hype around Black Friday 2015 was as least as intense, if not more so, than it was last year. But sales for the month in which the day of discounting falls did not follow suit.

According to data produced by the British Retail Consortium and accountants KPMG, retail sales fell 0.4 per cent in November compared to last year.

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