John O’Sullivan on why he founded Gladstone London

Fascinated by forgotten bag designs and production processes, John O’Sullivan set out to revitalise the leather-goods industry

Gladstone London's hand-held leather tote in midnight blue
Gladstone London's hand-held leather tote in midnight blue

Experienced craftspeople have many stories to tell, and these stories come with time. Sadly, the fashion industry moves so fast nowadays, some elements of craftsmanship are removed, and many craftspeople are forced to retire, often because brands try to increase margins.

I started to work with leather goods company Tanner Krolle in 1997, when it was 141 years old, and its craft operations had been based in Islington, north London, for over 50 years. While working there, I met an elderly couple who wanted their luggage repaired – the bags weren’t made by Tanner Krolle, but I was intrigued, as one of the bags had a buttoned-in lining I’d not seen before.

A retired craftsman and friend of mine told me the buttoned lining was a linen laundry bag. In the Victorian age, you’d unbutton the lining and the laundry and inner bag would go to be washed, then everything would come back clean.

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This insight from the past fascinated me and, when I started to question why so many beautiful bags get lost over time, I was gifted a book from the 1930s called The Art of Leather Craftsmanship in the UK. It contained design templates from leather-goods brands that are now long gone – most liquidated due to labour shortages after World War II. I saw the potential to revive traditional bag designs, and founded Gladstone London to bring back retired styles and crafting elements, making them relevant for today’s modern man.

While I want to restore a beauty and narrative that can only be created by skilled craftspeople, it’s important for me to be challenged by the younger generation. My designer, Mo, is 24 years old and very forward-thinking – he’s already worked on commissions for fashion icons including Daphne Guinness and Lady Gaga. Mo and I always look to the past, then try to understand the mood of the moment to predict which trends will re-emerge over the next few years.

Our designs are driven by function: a lot of luggage used to be carried by servants, so historically, they’re very heavy. Today, things are carried personally, so I make my bag constructions softer and lighter.

Each of Gladstone London’s bags are handmade in a small Italian factory near Lake Como by a team of 10 craftsmen, all dedicated to perfection, and the whole design and manufacturing process takes about 18 months. Once the designs have been sketched, they’re produced using computer-aided design (CAD), and I choose a unique colour, working with the tannery to get the shade just right, a process that usually takes around six weeks.

At the same time, the hardware is developed by a jeweller based in Florence. I wanted our lock to be iconic, and, when I looked back to art movements of the 1930s, I liked the idea of a bolt/pistol lock, then experimented with diamond-cutting on the bolt to make it modern.

When it’s time to test everything together, the modellista – the most senior craftsperson in the factory – will make two or three samples, onto which we mark our changes. Generally, we’re happy with the third sample and the patterns are cut around that, but sometimes we work through the night, making decisions about small details such as the colour of the stitching or the position of the branding.

My bags are made inside out then turned, to make them less rigid, so the skill of a turner is extremely important. The finishing includes contrast hand-stitching and edge staining, where the edge of the raw leather is painted with the tiniest of brushes, before it’s rubbed with sandpaper and beeswax. I’ve seen many specialist leather-craft skills decline over the years, so it’s my aim to keep them alive.

Bags start from £275; gladstonelondon.com

John O’Sullivan started his career as a Saturday boy in Harrods’ fragrance department. He then worked with leather-goods brands MCM and Tanner Krolle, before founding Gladstone London, named after the Victorian bag design created to memorialise prime minister William Ewart Gladstone.

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