Paolo Pininfarina on his family’s motoring design dynasty

The latest generation of the dynasty to run its styling house, Paolo Pininfarina describes how his forebears’ work informs his thinking

The Ferrari Sergio concept car
The Ferrari Sergio concept car

I’d been thinking a lot about my family’s heritage in the run-up to unveiling the Pininfarina concept car, the Sergio, named after my father. I really wanted us to do our best to achieve the level of excellence it deserves. Usually, when we’re designing a car, it’s a manifesto of Pininfarina today, but for this project, it was as if I had my father at my shoulder, saying, ‘I like this… I don’t like this…’ The Sergio is a summary of his life, with echoes of the cars he designed. It was a fine way to say goodbye.

We presented it at the Geneva Motor Show alongside the first car he designed on his own, the Ferrari Dino. My grandfather, Battista, the founder of Pininfarina, called that his grandchild, because it was his son’s first offspring, in design terms. It’s one of my favourite cars because I know how hard my father had to work to convince Mr Ferrari to manufacture it – Ferrari was more cautious than British manufacturers such as Lotus in making the change to mid-engined cars.

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