The iconic looks first created on the runways of London, Paris and New York earlier this year are coming to life this season.
The autumn/winter fashion weeks saw models flaunting glittery lips, textured eyes and a new type of contouring called strobing. So how can you incorporate these new makeup styles into your everyday routine?
Here are five simple ways that you can be on trend this season:
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Gothic red lips dominated the runways this year, with Dior among several fashion houses to embrace the dark side. Peter Phillips, creative director of Christian Dior makeup, has created an "on the edge of black" look with Rouge Dior Poison lipstick that transforms lips into the focal point of the face.
A berry lip can be worn either glossy or matte, but stands out best when the rest of the face is kept to a minimum. SJ Froom, a make-up artist for Bare Minerals International, told Glamour magazine that dark lips should be worn with "fresh skin and a groomed brow".
Take the classic winged eyeliner one step further and create bold geometric art around your eyelids. Make-up artist Diane Kendal used a waterproof eye pencil to create this look on models earlier this year, adding some edge to Oscar de La Renta's 18th-century inspired collection on the New York Fashion Week runway.
It's very much a statement look. For a simple alternative, add a double wing to your cat eye, or create the illusion of a second brow in your crease with some colour. "This eye makes me feel rebellious," actress Amber Heard told In Style magazine. "I'd wear it with sexy heels and a badass pair of jeans."
Last year, the look of contouring took a turn on its head with "strobing" – the act of adding an extra glow to the face's high points to create a natural shimmer – and it seems that the trend is here to stay. Models in Isabel Marant and Vera Wang were all aglow on the New York runway, proving that one can never have enough highlight.
With this technique, it's all about focusing on where you want the light to hit. Renowned make-up artist Tom Pecheux, who created this look on Balmain models in the Paris spring/summer show, says that the key to getting that luminous, dewy finish is to spend your time blending until you can't blend anymore – then blend some more anyway, says Harper's Bazaar.
The Atelier Versace show in Paris saw this trend come to life in the form of a jewelled, blood-red lipstick, which was later revealed to be the latest invention of makeup artist Paul McGrath.
Aptly named Labs Lust 004, this debut lip product is available in three shades – Blood Wine, Vermillion and Flesh. "I've been keeping this collection of colours for years. You can find 30 shades out of two lipsticks," McGrath told Vogue. "I love the fact that it's called Lust. Because that's how we are over lipsticks, aren't we? We just have to have them."
Naomi Campbell, Bella Hadid and Shay Mitchell are just three stars who are mad about this new trend, opting to wear it with a simple, glowing face.Another way to achieve the look is to wear a matte lipstick and pat a pigmented glitter of the same colour over the top.
From a broken glass effect on the eyelid, to clumped lashes against fresh skin, London Fashion Week saw designers Holly Fulton and Eudon Choi present some eccentric ways to make your eyes pop.
To achieve those thick, Twiggy-inspired, clumped lashes, make-up artist Nick Barose told Harper's Bazaar that it is best to aim for an artfully clumpy finish. For a more toned down look, use brown mascara instead of black. For a more vibrant look, use glitter primer to dot sequins over your eyelids. Another option is to try creating faux freckles with colourful foil pieces or glitter.
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