New York Fashion Week: The runway-to-retail revolution

In the age of instant gratification, fashion's finally got with the programme and exploited post-show purchase potential, says Charlie Boyd

Often criticised for rehashing the same old trends and parading their wares like the emperor's new clothes, designers have at last embraced the modern era. This season's shows in New York represented a complete transformation in the way we consume fashion. There were the usual extravagant sets, including a 40ft Ferris wheel, the familiar outrage on social media, thanks to Kanye West forcing his models to stand in baking Manhattan heat while they wilted like wild flowers, and the front rows were filled with the traditional models and style mavens - and Madonna. But the collections themselves were fuelled with a new lust factor: they were available to buy straight off the catwalk.

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