Iceland (the country) sues Iceland (the supermarket) over name

Trademark stops Icelandic businesses from using country's name when trading in Europe, say politicians

iceland.jpg

Iceland is suing Iceland over its "exceptionally broad and ambiguous" Europe-wide trademark registration.

Confused? Well, the government of the North Atlantic island nation is taking legal action against the UK supermarket chain of the same name, claiming its businesses are not being allowed to describe themselves using the word "Iceland".

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More