Local legends: The Gucci Garden Souvenir collection

Passports at the ready – the Italian luxury label launches a range of accessories exclusive to different regions around the globe

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On the whole, fashion is becoming increasingly democratic, with top designers teaming up with high-street stores for diffusion lines, and social-media stars occupying front-row seats at runway shows. But among the industry's most devout, exclusivity never goes out of style. And while luxe labels and uniquely tailored pieces might cut it for some, Gucci has found a way to make the covetable even more envy-inducing with its Souvenir collection.

The line comprises leather goods and silks that are given different treatments for different regions. Embroidered patches are applied in varying combinations – Europe's, for example, features a bee and flowers; America's has roses and the text "Blind for Love"; China's has the sacred heart and roses; and in Australia, it's the anchor, heart and roses. The house has also created a special Christmas collection, with pieces displaying the "poisoned heart" – entwined with a coral snake – and flowers.

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