The exclusive world of high-end horology has long been reluctant to embrace the new digital age – in fact, many of its key tenets could be seen as an affront to an industry that prides itself on its centuries-old heritage and a defiantly traditional approach to handcraftsmanship.
Despite this, recent years have seen a rising number of brands dip their toes in the waters of ecommerce. It is therefore surprising that one of the big guns, Omega, has never made the jump – until now. And while it cannot be said that it's diving in headfirst, this hesitant step could signal a new mode of retailing for the watch behemoth.
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The new limited-edition timepiece, priced at £4,100, is able to be reserved online via the Omega website, although you'll now have to join a waiting list if you're hoping to get your hands on one of the 2,012 that will be released later this year.
Beyond Omega's novel approach, there are a number of other reasons why the Speedy Tuesday is set to become a sought-after collector's item. It draws design inspiration from the chic and sporty 1978 Speedmaster Alaska III model produced for NASA, which required a watch that was anti-reflective and highly legible for its space missions. Also making a comeback is the "reverse panda" dial; debuted in 1966, it sees the striking and simple combination of white subdials set against a black dial and matte black aluminium bezel.
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