The exclusive world of high-end horology has long been reluctant to embrace the new digital age – in fact, many of its key tenets could be seen as an affront to an industry that prides itself on its centuries-old heritage and a defiantly traditional approach to handcraftsmanship.
Despite this, recent years have seen a rising number of brands dip their toes in the waters of ecommerce. It is therefore surprising that one of the big guns, Omega, has never made the jump – until now. And while it cannot be said that it's diving in headfirst, this hesitant step could signal a new mode of retailing for the watch behemoth.
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