The exclusive world of high-end horology has long been reluctant to embrace the new digital age – in fact, many of its key tenets could be seen as an affront to an industry that prides itself on its centuries-old heritage and a defiantly traditional approach to handcraftsmanship.
Despite this, recent years have seen a rising number of brands dip their toes in the waters of ecommerce. It is therefore surprising that one of the big guns, Omega, has never made the jump – until now. And while it cannot be said that it's diving in headfirst, this hesitant step could signal a new mode of retailing for the watch behemoth.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
'The disconnect between actual health care and the insurance model is widening'Instant Opinion Opinion, comment and editorials of the day
-
Cautious optimism surrounds plans for the world's first nuclear fusion power plantTalking Point Some in the industry feel that the plant will face many challenges
-
Explore new worlds this winter at these 6 enlightening museum exhibitionsThe Week Recommends Discover the estrados of Spain and the connection between art and chess in various African countries
-
Omega's leading ladies on their first watchesIn Depth Nicole Kidman, Cindy Crawford and Alessandra Ambrosio on their first watches
-
Seven great dive watchesIn Depth From Blancpain to Panerai, the waters are teeming with excellent submersibles
-
Omega and the America's CupIn Depth As Emirates Team New Zealand head into the final, we speak to skipper Glenn Ashby and team boss Grant Dalton about technology and timing
-
Nine of the best blue watches of 2017In Depth With the trend here to stay, we pick the top timepieces to achieve this year's key look
-
Omega unveils new Speedmaster Moonwatch Automatic Master Chronometer ahead of Baselworld 2017The Week Recommends The storied Speedmaster is already available in several different flavours - and Omega has now unveiled another
-
High time: The best watches for ChristmasIn Depth Match the model with the person and present your loved ones with a gift that's guaranteed to impress
-
Why planning the Olympics is time well spentIn Depth Rio’s stopwatches, sensors and scoreboards have taken Omega's Alain Zobrist and his team three long years to perfect
-
To infinity and beyond: six ultimate adventure watchesIn Depth Ian Thorley salutes six watches that have gone the distance, from river deep to mountain high, even to the moon and back
