Lights, camera, Hamilton: New ODC X-03 watch continues luxury brand's long association with cinema

From 2001: A Space Odyssey to Interstellar, Hamilton pioneered the placement of timepieces in films

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For more than 60 years, Hamilton watches have starred in some of Hollywood's best-known films, from Independence Day to Die Hard 4.0, Pearl Harbour to Men in Black (I, II and III). If a filmmaker is looking for a timepiece that reflects the personality of the person who wears it, Hamilton is usually in the frame. The company pioneered the concept of watches being featured in films and likes to become involved in projects where the brand has a relevant role to play. Hamilton believes that when used effectively, watches can be key components in the definition of a character's personality.

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