Perfect 10 Black Label: Beauty at home or away

From looking red-carpet ready to enjoying a relaxing massage, Charlie McCorry's company can deliver - no matter where you are

Woman sat in front of mirror, Perfect 10 Black Label
(Image credit: Perfect 10 Black Label )

When time is of the essence, trying to find time for a blow-dry, manicure or massage can be more stressful than its worth. Between finding time when your salon can fit you in and then factoring in the travel time and fighting through traffic, it isn't always the relaxing, luxurious session you want.

Charlie McCorry understands. With a wealth of experience in beauty therapy behind her, the founder of Harrods' highly successful Urban Retreat at Home knows exactly how precious our time is and that we don't always have time to book months in advance.

Which is why she created Perfect 10 Black Label, an elite mobile beauty company dedicated to providing the best and most bespoke treatments available at as little as an hour's notice.

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The premise is simple: for an annual membership fee, clients get access to a team of dedicated and on-call therapists round the clock, all year long, each one travelling to you rather than the other way round. From getting a massage before going to bed at 2am to having your hair and make-up done before you start work, it's all available.

Black Label's team travel the world to service their client's needs and have become regulars at such elite events as Cannes, the Oscars and the Brits as well as New York and London fashion weeks. A dedicated yacht service sees therapists travel with families for months on end, while en piste massages during skiing season are par for the course – McCorry herself was once called out to do an mini leg massage on the slopes at Aspen.

Therapists, who go through an intensive Black Label four-month training plan, come complete with all the essentials - thick, plush towels, massage tables, chairs and all the necessary products and equipment from luxury brands. "I take a very long time to source partner brands as it’s really important to me that they match Black Label’s two core values: unrivalled convenience and exclusive standards of indulgent beauty," says McCorry. "I have built personal relationships with luxury brand partners all over the world and I also hold exclusive brand partnerships such as Connock London to ensure Black Label can meet the product requirements of each individual client."

Each therapist works closely with their client to offer an individually customised, friendly and - most importantly when dealing with a client list of A-list celebrities and even royalty - confidential service.

"I am really proud of my team," McCorry tells Portfolio. "Working with high profile individuals and various cultures, they understand the full meaning of discretion, adaption and customisation. They all sign NDAs and undergo an intense security screening."

Its services are also popular with busy business executives, with a growing number getting treatments in their offices - massages and pedicures are particularly popular with their growing number of male clients. Personal trainers are also available to get your fitness levels looking good too.

In addition, this year has seen the launch of Travel Refined by Black Label, which offers clients the chance to take their therapist on holiday with them for a true 24-hour on-demand service, from yoga on the beach to customised massages, Natura Bissefacials, manicures and blow-dries.

It is only one of a growing number of projects, says McCorry, promising: "More will be revealed this summer."

Membership costs £250 a year, with treatments starting from £95 per hour. For more information, contact Perfect 10 Black Label

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