Road safety campaign dropped after showing young girl in hijab
Transport for London was accused of 'sexualising' children with a headscarf traditionally worn only after puberty
A road safety campaign featuring a cartoon image of a girl in a headscarf has been dropped after accusations that the images sexualise children.
The Children's Traffic Club campaign, promoted by Transport for London, includes children's books distributed in nurseries as well as an interactive website.
A character called Razmi, aged four, is pictured in a hijab even though Muslim women traditionally wear them only from puberty onwards.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Gina Khan, an advocate of Islamic women's equality, told The Times: "You are sexualising a four-year-old girl. It is as simple as that. The reason a female is covered is so men don't look at her. How can you integrate in society if you have a four-year-old girl wearing a hijab?"
There were also complaints that the campaign was reinforcing stereotypes about Muslims in the UK.
Shaista Gohir, chair of Muslim Women's Network UK, told Sky News: "It is frustrating to see that every time a Muslim girl or woman needs to be represented, she has to be shown covering her head."
"Why reinforce stereotypes, especially when it comes to children? Most Muslim four-year-old girls do not wear the hijab - those who want to wear it usually do so at puberty with some only adopting it due to parental and peer pressure."
TfL launched the campaign in 2015 as a free safety education programme aimed at children aged three and four, as well as their parents. In total the campaign cost £2m.
A TfL spokesman said: "We apologise for any offence caused by this content and we will not use these designs in future. The Children's Traffic Club was developed to help reduce casualties on London's roads by educating pre-school children on basic road safety skills."
London Mayor Sadiq Khan, chair of TfL, also apologised for the campaign.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
4 ways to give back this holiday season
The Explainer If your budget is feeling squeezed, remember that money is not the only way you can be generous around the holidays
By Becca Stanek, The Week US Published
-
4 tips for hosting an ecofriendly Thanksgiving
The Week Recommends Coming together for the holidays typically produces a ton of waste, but with proper preparation, you can have an environmentally friendly gathering.
By Theara Coleman, The Week US Published
-
Jussie Smollet conviction overturned on appeal
Speed Read The Illinois Supreme Court overturned the actor's conviction on charges of staging a racist and homophobic attack against himself in 2019
By Peter Weber, The Week US Published
-
Koran burning in Scandinavia: freedom of expression’s ultimate test?
Talking Point Anti-Islam demonstrations have sparked condemnation and raised constitutional challenges for Sweden and Denmark
By Julia O'Driscoll Published
-
Life in Iran before the 1979 Islamic revolution
feature Pro-Western liberalisation led to a reactionary Islamic revolution. Could the reverse be about to happen?
By The Week Staff Published
-
The Week Unwrapped: French symbols, pay rises and spring
podcast Is France about to take an illiberal turn? Is it a bad thing if we all earn more? And is winter coming to a premature end?
By The Week Staff Published
-
The Week Unwrapped: Seeing stars, prescribing comedy and decriminalising drugs
podcast What will the James Webb Telescope accomplish? Why is the NHS sending people to comedy courses? And are drugs laws about to change in the British capital?
By The Week Staff Published
-
‘The fight against far-right extremism doesn’t start with classics written in a past society’
Instant Opinion Your digest of analysis and commentary from the British and international press
By The best columns Published
-
Instant Opinion: Conservatives ‘hollowing the state and consolidating power’
In Depth Your guide to the best columns and commentary on Monday 30 November
By The Week Staff Last updated
-
Movie mogul’s £6m London mansion collapses during ‘iceberg’ basement work
Speed Read Chelsea property belonged to the family of late executive Arthur Abeles
By Chas Newkey-Burden Last updated
-
Cathedral livestreams memorial service for stray cat
Speed Read And other stories from the stranger side of life
By The Week Staff Last updated