‘Politically correct’ Army recruitment campaign slated

New adverts address potential soldiers’ ‘concerns about religion or sexuality’

British army soldiers
(Image credit: Dan Kitwood/AFP/Getty Images)

A new advertising campaign by the Army will switch away from its “be the best” slogan and instead focus on the emotional support that recruits are offered.

Teaser animations on YouTube, with the strapline “Army belonging 2018”, were shared unofficially yesterday - and “prompted howls of protest from former soldiers, who described the clips as ridiculous political correctness”, says The Times.

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