Cartoon characters could be banned from junk food

Tony the Tiger and the Dairylea cow could be banished from shelves under new proposals

Frosties, Tony the Tiger, cereal
(Image credit: Saul Loeb/AFP/Getty)

Familiar mascots like the Milky Bar Kid, talking M&Ms and the Honey Monster could disappear from shelves and screens under new legislation which would ban companies using child-friendly characters to advertise unhealthy foods.

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