Moët Hennessy toasts Jay-Z’s Armand de Brignac Champagne after buying 50% stake

French giant LVMH aims to ‘firmly cement’ the rapper’s ‘Ace of Spades’ brand as a luxury icon

Champagne Armand de Brignac

Jay-Z has played a winning hand by selling a 50% stake of his so-called “Ace of Spades” luxury champagne brand to Moët Hennessy Louis Vuitton (LVMH).

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Mike Starling is the former digital features editor at The Week. He started his career in 2001 in Gloucestershire as a sports reporter and sub-editor and has held various roles as a writer and editor at news, travel and B2B publications. He has spoken at a number of sports business conferences and also worked as a consultant creating sports travel content for tourism boards. International experience includes spells living and working in Dubai, UAE; Brisbane, Australia; and Beirut, Lebanon.