Get in on the new craze for digital art

Auction houses are hoping to lure the Reddit mob with the new medium

Everydays – The First 5000 Days (2021) by Mike Winkelmann
Everydays – The First 5000 Days (2021) by Mike Winkelmann
(Image credit: Christie’s)

Last month, younger adults with time and money on their hands rocked the investing world when they descended en masse on GameStop and AMC Entertainment, taking on the hedge funds and investment banks. Christie’s is hoping to lure this rabble into shaking up the traditionally staid world of art auctions. It is offering Everydays – The First 5000 Days (2021), an artwork by Mike Winkelmann, known as Beeple to his 1.8 million Instagram followers.

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