Republicans meet, but losing image remains

Republican National Committee Chairman Reince Priebus discusses the GOP strategy on March 18.
(Image credit: Win McNamee/Getty Images)

After three days of winter meetings, it's clear the Republican National Committee has made little progress in rebranding a party that has lost the popular vote in five of the last six presidential elections.

A quick look at the media coverage confirms the party is still struggling:

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Reuters: "At the Republican National Committee's winter meeting this week in Washington, it was clear the panic that hit the party after the 2012 elections has subsided, although polls indicate that efforts to make the party more attractive to single women, minorities and gays, groups that favor Democrats by big numbers, have not made any headway."

Associated Press: "Yet, awkward comments about contraception and women's reproductive systems and chatter over Michigan committeeman Dave Agema's derogatory comments about gays and Muslims obscured the party's attempt to feature its efforts at last week's meeting."

In fact, as National Public Radio notes, the GOP's rebranding effort "was mostly in the background this year." Instead, the party focused on procedural changes to help them with the next presidential election.

The one victory Republicans seemingly had was tightening the presidential primary process in an attempt to get an electable nominee early enough in the process that he or she can wage an effective general election campaign.

But political scientist Josh Putnam says most of the analysis of these changes so far is "overstating the changes the Republicans put in place this week."

He warns: "Let's all be careful about what has changed with these rules and what it may or may not mean for the 2016 Republican presidential nomination race."

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Taegan D. Goddard is the founder of Political Wire, one of the earliest and most influential political websites. He also runs Wonk Wire and the Political Dictionary. Goddard spent more than a decade as managing director and COO of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. senator and governor. Goddard is also co-author of You Won — Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including The Washington Post, USA TodayBoston Globe, San Francisco ChronicleChicago Tribune, Philadelphia Inquirer, and Christian Science Monitor. Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.