Watch Win Butler channel Kanye West by interrupting another Taylor Swift award

"Not Taylor Swift, the YouTube phenomenon of the year was definitely 'The Harlem Shake.' I don't know. No disrespect, but everyone knows that."

Win Butler
(Image credit: (Alberto E. Rodriguez/Getty Images For J/P Haitian Relief Organization and Cinema For Peace))

Last night's inaugural YouTube Music Awards was, in many ways, the perfect awards ceremony for the YouTube generation: Frenetic, meme-happy, and bizarre enough to keep viewers engaged despite only six awards being handed out. But despite performances from Eminem and Lady Gaga — and, less predictably, a staged double suicide — the most buzzed-about moment channeled another, much more famous awards show.

The moment came when Taylor Swift was named the YouTube Phenomenon of the Year for the "I Knew You Were Trouble" video. (Though not, sadly, the remixed version with the screaming goat in it.) Swift wasn't in attendance, so a half dozen Swift fans were invited to step up and accept the award on her behalf.

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Scott Meslow

Scott Meslow is the entertainment editor for TheWeek.com. He has written about film and television at publications including The Atlantic, POLITICO Magazine, and Vulture.