What the experts say

Do personal websites work?; Battling bank fees; Battling bank fees

Do personal websites work?

If you’re looking for a job, said Sam Grobart in Businessweek.com, your personal website won’t be much help. Many job seekers think that setting up their own website will enhance their “brand,” but such sites are usually “a colossal waste of time.” There was a time when “maintaining SamGrobart.com was a way to show that I was Internet-savvy, and the novelty of the site overshadowed its uselessness.” But social networking sites like Twitter and LinkedIn have made personal websites for job hunters obsolete. Instead of “doing careful spadework on your own site,” keep your existing digital profile—the one employers will find when they pull up your Facebook or LinkedIn profile or Google your name—as current and compelling as possible.

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