Republicans are losing August

And they're on their way to losing the next presidential election, too

Taegan Goddard

A new Gallup poll finds the summer has once again not been kind to President Obama, with his approval rate dipping yet again. In fact, August has historically been the worst month for his approval rating throughout his presidency.

But there's a big difference this year: Republicans have had a worse summer.

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Newt Gingrich even slammed Republicans for having "zero answer" when it comes to an alternative health care plan.

The battle highlights a huge divide in the Republican Party, which impacts nearly every issue before Congress. Ten months after a brutal loss in the 2012 election, the battle for the heart and soul of the party rages.

GOP strategist Mike Murphy elegantly summed up the problem: "The party is acting as if the entire world is a GOP primary. That is a very dangerous way to operate. We have massive image problems with the greater electorate, and the silly antics of the purist wing are making our dire problems even worse."

With Democrats defending many open Senate seats in red states, Republicans may see a "dead cat bounce" in the midterm elections. But make no mistake: The party is slowly breaking apart.

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Taegan D. Goddard is the founder of Political Wire, one of the earliest and most influential political websites. He also runs Wonk Wire and the Political Dictionary. Goddard spent more than a decade as managing director and COO of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. senator and governor. Goddard is also co-author of You Won — Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including The Washington Post, USA TodayBoston Globe, San Francisco ChronicleChicago Tribune, Philadelphia Inquirer, and Christian Science Monitor. Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.