Charity of the week: Population Media Center

Population Media Center (populationmedia.org) uses educational entertainment—such as radio and television soap operas—to teach people about gender equality, reproductive health, and population growth. Actors portray individuals confronting decisions that stress the importance of family planning and impart lessons about avoiding AIDS and unwanted pregnancies. PMC works with local broadcasters and government ministries in countries where information about reproductive health remains scarce, such as Papua New Guinea, Mexico, Vietnam, and parts of the Caribbean and Africa. The organization doesn’t discourage childbearing, but it does draw attention to the human and environmental costs of unsustainable population growth.

Each charity we feature has earned a four-star overall rating from Charity Navigator, which ranks not-for-profit organizations on the strength of their finances, their control of administrative and fundraising expenses, and the transparency of their operations. Four stars is the group’s highest ranking.

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