Starbucks' fiscal-cliff fail: The coffee chain's inane call for bipartisanship

The company's CEO calls for the words "Come Together" to be scrawled on cups in the Washington, D.C., area in the name of fiscal responsibility

It seems some D.C.-area baristas aren't really interested in spreading CEO Howard Schultz' message.
(Image credit: Drew Angerer/Getty Images)

A shot of deficit talks with your orange mocha frappuccino? That's what Starbucks customers in the Washington, D.C., area will get on Thursday and Friday, part of an effort by CEO Howard Schultz to publicly urge Congress to reach a deal on the fiscal cliff: Baristas will scrawl the words "Come Together" on every cup of joe they serve, which, according to Schultz, will "use our company's scale for good by sending a respectful and optimistic message to our elected officials to come together and reach common ground on this important issue."

Indeed, Schultz has managed to unite nearly everyone in utter scorn for his useless pabulum. "Schultz is a tepid showman masquerading as a bold visionary," says Hamilton Nolan at Gawker. "Foamy, lukewarm messaging with no point, please," orders Juli Weiner at Vanity Fair. "By any objective measure... writing trite phrases on thousands of coffee cups is going to rank quite low in the annals of political persuasion," says John McQuaid at Forbes. "If I've got this right, Starbucks CEO Howard Schultz wants DC's Democrats and Republicans to have a simultaneous orgasm," tweeted Reuters' Felix Salmon.

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Ryu Spaeth

Ryu Spaeth is deputy editor at TheWeek.com. Follow him on Twitter.