Mitt Romney's newfound popularity: 5 theories
Romney's favorability ratings have jumped significantly since the days when he was fighting a heated primary battle. Who's warming to Romney, and why?
Americans appear to have warmed up to Mitt Romney since he effectively clinched the Republican presidential nomination earlier this spring. Fifty percent of respondents in a new Gallup poll said they have a favorable opinion of the former Massachusetts governor, while only 41 percent gave him an unfavorable rating. That's quite a swing since February, when only 39 percent viewed Romney positively and 49 percent negatively. What accounts for the sharp change? Here, five theories:
1. He's no longer getting beat up by GOP rivals
"This is [Romney's] honeymoon period," Doug Usher of pollster Purple Strategies tells Talking Points Memo. For months, he was getting pummeled on a daily basis by Rick Santorum, Newt Gingrich, and his other rivals in the Republican primaries. But those candidates have all bowed out, so now, Romney is not taking as many "negative hits" from as many GOP sources, which is making it easier for Republicans and independents alike to see him in a favorable light.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
2. The GOP base is finally accepting him as their nominee
Team Obama has been "throwing the kitchen sink at Romney lately," says Josh Kraushaar at The Atlantic. Yet nothing — not spotlighting a Washington Post story painting him as a high school bully, nor ads portraying Mitt as a "heartless capitalist" — has slowed the Republican's rise in the polls. This just shows that "Romney's numbers were being held down earlier by conservatives who hadn't yet warmed to him as the nominee." They're coming on board now that the primaries are settled, putting Obama and Romney "on similarly favorable footing."
3. Independents are getting to know him
Most Americans don't spend their evenings watching primary debates on TV, says John Hinderaker at Power Line. Now that the race is between Romney and Obama, many independents who don't like Obama's policies are taking their first real look at the Republican alternative. It's perfectly logical that this would nudge his ratings higher, "as Romney comes across as reasonable, competent and likable." And more independents "won't really tune in until the fall," so his numbers might continue to improve right up until election day.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
4. Obama's economic troubles are helping Mitt
Voters are worried about the economy, says Jennifer Rubin at The Washington Post, and they're not happy with Obama's handling of it. Obama re-election campaign is trying to tell people that it's too risky to change leaders now because that might derail the recovery. The thing is, they're actually making Romney look more appealing. To many ordinary Americans, the idea of taking the economy out of Obama's hands and entrusting it to a candidate with experience turning around troubled companies doesn't sound scary. It sounds like "a promise of better times."
5. Romney had nowhere to go but up
Let's not forget that Romney had plenty of room for improvement, says Jeffrey M. Jones at Gallup. Even with this jump, his favorability rating "ranks among the lowest for recent nominees" in the first poll after they effectively clinched the nomination. In the last 20 years, only Bill Clinton in 1992 had a lower score, and that was largely because he was, at the time, a governor from Arkansas who a quarter of the country had never heard of. Fortunately for Romney, Obama's numbers remain somewhat low. "That means the 2012 election could match two of the least well-liked candidates in recent elections, in contrast to the 2008 election, in which Obama and McCain were two of the most well-liked."
-
7 restaurants that beat winter at its own chilly game
The Week Recommends Classic, new and certain to feed you well
By Scott Hocker, The Week US Published
-
Crossword: December 24, 2024
The Week's daily crossword
By The Week Staff Published
-
Sudoku medium: December 24, 2024
The Week's daily medium sudoku puzzle
By The Week Staff Published
-
US election: who the billionaires are backing
The Explainer More have endorsed Kamala Harris than Donald Trump, but among the 'ultra-rich' the split is more even
By Harriet Marsden, The Week UK Published
-
US election: where things stand with one week to go
The Explainer Harris' lead in the polls has been narrowing in Trump's favour, but her campaign remains 'cautiously optimistic'
By Harriet Marsden, The Week UK Published
-
Is Trump okay?
Today's Big Question Former president's mental fitness and alleged cognitive decline firmly back in the spotlight after 'bizarre' town hall event
By Harriet Marsden, The Week UK Published
-
The life and times of Kamala Harris
The Explainer The vice-president is narrowly leading the race to become the next US president. How did she get to where she is now?
By The Week UK Published
-
Will 'weirdly civil' VP debate move dial in US election?
Today's Big Question 'Diametrically opposed' candidates showed 'a lot of commonality' on some issues, but offered competing visions for America's future and democracy
By Harriet Marsden, The Week UK Published
-
1 of 6 'Trump Train' drivers liable in Biden bus blockade
Speed Read Only one of the accused was found liable in the case concerning the deliberate slowing of a 2020 Biden campaign bus
By Peter Weber, The Week US Published
-
How could J.D. Vance impact the special relationship?
Today's Big Question Trump's hawkish pick for VP said UK is the first 'truly Islamist country' with a nuclear weapon
By Harriet Marsden, The Week UK Published
-
Biden, Trump urge calm after assassination attempt
Speed Reads A 20-year-old gunman grazed Trump's ear and fatally shot a rally attendee on Saturday
By Peter Weber, The Week US Published