Anatomy of a campaign ad: 'Steel'

The Obama campaign releases an ad labeling his GOP challenger Mitt Romney as a "vampire" who "sucked the life" — and jobs — out of a thriving steel company

Former employees of GS Technologies, a now-defunct steel mill in Kansas City, Mo., say that Mitt Romney's Bain Capital destroyed their jobs.
(Image credit: YouTube)

The candidate: President Obama.

The ad: The two-minute ad focuses on GS Technologies, a steel mill in Kansas City, Mo., that went bankrupt in 2001, eight years after it was bought by Bain Capital, the private equity firm that Mitt Romney co-founded. (Watch the spot below.) Several former GS workers interviewed in the spot paint Romney as a "job destroyer" and a "vampire" who "sucked the life" out of the company, and "walked away with millions." In the closing seconds, one man says, "If he's going to run the country the way he ran our business, I wouldn't want him there. He would be so out of touch with the average person in this country."

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