Fact Sheet

How drinking vodka makes you more creative

A new study suggests that a couple of swigs of the clear spirit can make a man think quicker on his feet. Time to break out the Belvedere?

Too much vodka will make anyone slur his sentences, but groundbreaking new research suggests that just the right amount could make a guy wittier with his words. Thanks, science? Here's what you should know should you choose to imbibe… for creativity's sake, of course:    

How much vodka are we talking about?
Not a lot. Researchers tested 20 men using a "moderate" amount of vodka mixed with cranberry juice, cutting the volunteers off when their blood alcohol level reached 0.075 percent (or just below the legal limit in the United States).

How did they test something as subjective as "creativity"? 
The study, called "Uncorking the Muse," is detailed in the journal Consciousness and Cognition. Researchers administered a word association test to a group of 20 sober men and to a second group of 20 guys drinking vodka cranberries. Both groups sat through an animated movie while the alcohol set in. When given the test afterwards, the men were presented with three words ("peach, arm, and tar," for example) and then asked to come up with a fourth word that formed a phrase with each example ("pit").

How did the drinkers fare?
On average, sober men took 15.4 seconds to come up with the correct response. The men who drank vodka, on the other hand, only needed 11.5 seconds.

Why is this?
Researchers have a few ideas. It's possible that "a moderate buzz loosens a man's focus of attention, thus making it easier to find connections among remotely related ideas," says Bryan Nelson at the Mother Nature Network. Another explanation is that intoxication might aid "verbal creativity partly by lowering the ability to control one's thoughts," making the test subjects less afraid to make mistakes. In any case, this test "lends weight to the idea that artists and musicians are more creative when they've indulged," says Jamie Condliffe at Gizmodo. For others, it's another nice excuse to have a drink.

Source: Gizmodo, Globe and Mail, Mother Nature Network

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