Should Google buy Yahoo?

The search giant is the latest tech heavyweight to flirt with a bid for the struggling internet portal — but not everyone's sure it's a brilliant idea

Google co-founder Sergey Brin
(Image credit: Kim Kulish/Corbis)

Just weeks after rumors suggested that Microsoft was considering buying Yahoo, The Wall Street Journal is reporting that Google might now bankroll a deal to buy the troubled internet portal. So far, Google has reportedly only discussed the possibility of funding two private-equity firms looking to buy Yahoo, and there's no guarantee the search giant will pursue a bid. Would this be a smart move, or would it only create more headaches for a company already plagued with anti-trust complaints?

Yahoo could open doors for Google: It's easy to understand why Google would want a piece of Yahoo, says Leslie Horn at PC Magazine. Google would be able to "sell ad space across Yahoo properties." And tapping into Yahoo's millions and millions of users would let Google open its "burgeoning social network, Google+, up to a wider audience." Plus, Google surely wouldn't mind having an instant relationship with Yahoo's content partners, such as ABC News.

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