It didn't take long — just two days! — for Disney to reportedly file trademark applications for the phrase "SEAL Team 6," the name of the secret commando squad that killed Osama bin Laden on May 1. The potential trademark, which would cover apparel, toys, games, "entertainment and education services," and other items, has commentators reeling. Is this a good business move, blatant exploitation, or both?
This is just smart business: "SEAL Team 6 has proven its marketing potential, and Disney, wisely, was the first to jump on the opportunity to profit," says Nick Carbone at TIME. I can hardly fault them for that. As long as they don't get so trademark-crazy that I have to pay royalties just for mentioning SEAL Team 6, I'll "let this one slide with nothing more than a begrudging eye roll."
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