Issue of the week: Welcome to Wall Strasse

Deutsche Börse, operator of the Frankfurt Stock Exchange, agreed to merge with NYSE Euronext, operator of the iconic New York Stock Exchange.

“This one hurts,” said David Weidner in MarketWatch.com. Deutsche Börse, operator of the Frankfurt Stock Exchange, this week agreed to merge with NYSE Euronext, operator of the iconic New York Stock Exchange. And make no mistake, the NYSE is the prey, not the predator. The $10.2 billion deal takes the form of a stock swap that will leave Deutsche Börse shareholders with 60 percent of the combined company. How did this happen? Like “a multitude of U.S. companies,” the NYSE has “miscalculated and lost muscle on the global stage.” First, it got “walloped” by “fast, cheap, and deadly efficient” electronic exchanges that sprang up in recent years. Then it gambled and lost by going public in 2006. Although it did so to amass the capital to buy overseas exchanges, its stock “languished amid the financial crisis,” leaving it vulnerable to a bidder willing to pay shareholders a premium. Now a proud symbol of U.S. might has morphed into “a painful reminder that U.S. institutions have lost their edge in the global marketplace.”

This is about the decline of trading floors, not America, said David Randall in the Associated Press. “The decades-long evolution of stock trading from shouting floor brokers to the cold, quiet hum of computers” has made operating a physical trading venue “a lousy way to make money.” Indeed, the New York exchange “makes more money from selling complex financial contracts” known as derivatives than it does from stock trading. So don’t think that “creating a giant stock exchange” is the impetus for this merger, said Jeremy Grant in the Financial Times. The real lure is the prospect of big profits from futures, options, and other derivatives. They have become a growth area as governments around the world push derivatives out of the shadows and onto exchanges where regulators can track them. Few rivals are likely to spring up to challenge the exchanges for the derivatives business; the information technology that supports electronic trading is prohibitively expensive.

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