The once famously private Tiger Woods has burst onto Twitter, promising to open up to fans in a push to restore his scandal-tainted image. Within hours of his first tweet — "What’s up everyone. Finally decided to try out twitter!" — the superstar golfer had amassed 143,000 followers. Woods' Twitter relaunch (previously he'd used his account to refer people to his website) is part of a broader PR offensive that saw Woods giving a high-profile ESPN radio interview and penning a Newsweek.com essay called "How I've Redefined Victory." Can Woods tweet his way back into the public's good graces?
Yes, Twitter could help humanize Woods: Tiger Woods' bad behavior has cost him legions of admirers, says Jason Sobel at ESPN. And no matter what he does, his infidelities have left a mark on his legacy. But, at his core, he's a "regular guy who enjoys sports, music, and needling his pals." If he really opens up on Twitter, "it will go a long way toward restoring his image."
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