What does Palin's 'Mama Grizzlies' video mean?

Sarah Palin's campaign-like commercial for her political action committee has pundits asking if she's firing the starting pistol for a 2012 presidential run

A screenshot from Sarah Palin's new commercial.

"This year will be remembered as the year commonsense conservative women get things done for our country." So begins Sarah Palin's campaign-like commercial for her political action committee, a video which has quickly gone viral. (Watch below.) The two-minute spot features Palin speaking to and meeting women voters, backed by the soundtrack of her 'mama grizzlies' stump speech. Pundits are split on Palin's intentions — is she simply lending sisterly support to the "pink elephants" in the 2010 race, or kicking off her own run for the presidency?

It sends a message to the GOP — Palin is here to stay: The video is aimed at "Republican party officials across the country," says Greg Sargent at The Washington Post. And the message is: "Palin is a political force to be reckoned with." Although it's "way too early to try to figure out whether she'll run" in 2012, the "campaign-like feel" of the video — and its determination to illustrate her "rising clout" — is the clearest sign yet that she will.

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