Is Cyber Monday the new Black Friday?

The blowout online sales of "Cyber Monday" are beginning to rival Black Friday as a driver of consumer spending

Early estimates suggest that holiday shoppers spent eight percent more over the long Thanksgiving weekend this year than they did in 2008. But that growth seems to have been powered more by a record-setting pace of online purchases--culminating in what's come to be known as Cyber Monday--than by Black Friday sales at brick-and-mortar stores, which were up only marginally. Is Cyber Monday destined to replace Black Friday as the biggest day in retail? (Watch a report about Cyber Monday deals that are still available)

Don't buy the hype: "Cyber Monday is a made-up marketing term that has been promulgated by journalists looking for an easy way to write about online retail," says Matthew Bandyk in U.S. News & World Report. Nowadays, "there is no reason why people wouldn't space their Internet shopping" out over their days off. "Couldn't we say the same thing about Cyber Tuesday, Wednesday, Thursday, etc.?"

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up