Ben Bernanke beats his peers, McDonald’s sells Starbucks coffee
Good day for Ben Bernanke; Bad day for sharing the wealth
GOOD DAY FOR: Ben Bernanke, after a global survey of investors ranked the Federal Reserve chairman ahead of all his central-bank peers for his handling of the economic meltdown. About 75 percent of Quarterly Bloomberg Global Poll respondents said they had a favorable view of Bernanke, compared with 54 percent for European Central Bank chief Jean-Claude Trichet and 50 percent for Bank of England Governor Mervyn King. (Bloomberg)
BAD DAY FOR: Sharing the wealth, after Starbucks credited McDonald’s $100 million McCafe marketing effort for boosting sales at the Seattle-based coffee giant. The McDonald’s ad buy raised awareness of the coffee business, Starbucks CEO Howard Schultz said, which helped Starbucks’ bottom line. It probably helped McDonald’s, too. (Advertising Age)
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Taps could run dry in drought-stricken TehranUnder the Radar President warns that unless rationing eases water crisis, citizens may have to evacuate the capital
-
Alaska faces earth-shaking loss as seismic monitoring stations shutterIN THE SPOTLIGHT NOAA cuts have left the western seaboard without a crucial resource to measure, understand and predict tsunamis
-
10 great advent calendars for everyone (including the dog)The Week Recommends Countdown with cocktails, jams and Legos