Trenton, N.J.
New Jersey this week unveiled its new slogan: “Come See for Yourself.” Last fall, the state paid an ad agency $250,000 to come up with a phrase to boost tourism, but Gov. Richard Codey rejected the result, “We’ll Win You Over,” as too negative and too prone to ridicule. Instead, he asked the public for suggestions, and received more than 8,000. After eliminating such sarcastic entries as “Most of Our Elected Officials Have Not Been Indicted,” the state put five finalists up to a public vote. Codey said the winner, written by an employee of New Jersey Transit, “embodies the pride that we have in our state. We know it’s a great state. We’re more than just the Turnpike, that’s for sure.”
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Fannie Flagg’s 6 favorite books that sparked her imaginationFeature The author recommends works by Johanna Spyri, John Steinbeck, and more
-
Google: A monopoly past its prime?Feature Google’s antitrust case ends with a slap on the wrist as courts struggle to keep up with the tech industry’s rapid changes
-
Patrick Hemingway: The Hemingway son who tended to his father’s legacyFeature He was comfortable in the shadow of his famous father, Ernest Hemingway
