London
The 11th Earl of Sandwich has decided to cash in on his ancestor’s famous innovation, The New York Times reported this week. He has launched a company, also called Earl of Sandwich, that produces gourmet sandwiches with British ingredients. It used to be unthinkable for a peer to become a merchant. But when the present earl’s second son, Orlando Montagu, came across a restaurant in Italy called Earl of Sandwich, the family realized that it was already effectively a brand name. “Trading on one’s family name is not derogatory anymore,” said Lord Sandwich. “At least, not in my view.” The company has plans to open a cafe at Disney World in Orlando, modeled on the earl’s private home.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
'We already have the tools to do better'Instant Opinion Opinion, comment and editorials of the day
-
Kurdish PKK militia to disband for Turkey talksspeed read The Kurdistan Workers' Party will disarm after four decades of armed conflict with Turkey, putting an end to 'one of the longest insurgencies in the Middle East'
-
US, China agree to lower tariffs for 90 daysspeed read US tariffs will fall to 30% from 145%, while China will cut its tax on US imports to 10% from 125%
