Donald Trump is ready for his general election makeover
Remember Donald Trump, racist jerk? Meet Donald Trump, reasonable guy.
If you ask a Democrat about the prospect of Donald Trump being the Republican nominee for president, chances are you'll get one of two answers. The first is that it would be great for Democrats, because Trump would be easy to beat. The second is that while it certainly looks like he'd be easy to beat, you just never know. After all, Trump has confounded expectations at every step so far. So he might be tougher than he looks.
This is indeed a difficult question to answer, and the reason is this: We haven't yet met the Donald Trump who would be a general election candidate. We don't know for sure who that man will be, but it won't be the one we're seeing now.
But before we get to that, why is it that today's Trump looks beatable? To put it simply, it's because the general electorate is not the Republican electorate. Trump located and exploited certain feelings within the GOP base — disgust with Washington, fear of foreigners, resentment of immigrants, a particular strain of class envy that runs more to admiration than anger — and spun them into electoral success.
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But much of what he's doing in the primaries makes a win in the general less likely. In particular, his ugly rhetoric about immigration has already alienated Latinos to a remarkable degree. While a number of analyses suggest that Republicans need around 40 percent of the Latino vote in order to win in 2016, Trump is now viewed negatively by almost all those voters; in a recent Washington Post poll, they favored Hillary Clinton over him by a margin of 73 percent to 16 percent.
Many candidates face a version of this problem: What you say to win a primary ends up hurting you in the general when you're trying to appeal to a wider range of voters. But that's usually a matter of ideology. In Trump's case, he's shown the whole country that he's a spectacular jerk (and a liar and a fool, but that's another story).
But everyone needs to realize that the moment he has the nomination sewn up, we're going to see a whole new Trump. In fact, we're already seeing hints of it. In his press conference after Super Tuesday, Trump said, "Look, I'm a unifier. I know people are going to find that a little bit hard to believe, but believe me, I am a unifier. Once we get all of this finished, I'm going to go after one person, that's Hillary Clinton." And he has offered hints before. "I will be changing very rapidly," he recently told Greta Van Susteren. "I'm very capable of changing to anything I want to change to."
This is precisely what conservatives fear about him: that he has no ideological moorings, and will be happy to abandon their ideas once he sees it being to his political advantage. And he will. When Trump faces a general electorate, he isn't going to be talking about his fervent support for gun rights or his passionate pro-life beliefs. He'll be talking about protecting Social Security and Medicare.
And the truth is that Trump's essential message — that America has become a rathole because our leaders are idiots — is much more likely to appeal to a general election audience than the more ideologically conservative message of his primary opponents. He doesn't toss the same kind of vitriol at Barack Obama that they do, and he isn't forced by conservative ideology to take unpopular positions like defending the Iraq War. You pretty much have to be a Republican to believe Marco Rubio's argument that Barack Obama has intentionally destroyed America with his socialist schemes, but you don't have to be a Republican to think that no one in Washington knows what they're doing, which is what Trump says.
He's also utterly shameless, quite happy to say, "No, I never said that" even when you present him with his own well-documented words. So I promise you, there will be positions he has taken in the primaries that he reverses himself on 180 degrees for the general, and he'll brush it off when people call him a hypocrite. Where the GOP's position is unpopular, he'll reject it, no matter what he has said before.
All that means that the general election version of Trump will be ideologically moderate, even liberal in some ways. He'll try to find a way to maintain his persona as a tough-talking truth-teller without offending people who constitute significant voting blocs — there won't be any more talk about Mexicans being rapists, and I'm guessing somebody who knows not to retweet things from white supremacists will be put in charge of his Twitter account. He'll keep being vague on policy, which allows voters to project on to him whatever they might like. He'll say that unlike those Republicans who constantly want to shut down the government, he's a dealmaker, ready to sit down with everybody and hash things out.
In other words, he's going to do his best to appear to be a reasonable person, so that enough of the voters now rejecting him say, "You know, maybe he's not such a bad guy after all."
Will it work? There's no way to know. But it just might.
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Paul Waldman is a senior writer with The American Prospect magazine and a blogger for The Washington Post. His writing has appeared in dozens of newspapers, magazines, and web sites, and he is the author or co-author of four books on media and politics.
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