The surreal experience of Donald Trump co-opting my writing for campaign propaganda
Let's hope this is as weird as this election gets
Five years ago, when I first moved from South Africa to Washington, D.C., I lived in a crummy basement room in Silver Spring, Maryland, and worked at an unpaid internship. I made a bit of cash tutoring organic chemistry on the side, but not nearly enough to prevent my pitiful bank balance from dwindling down like an action movie bomb timer on fast-forward.
If you'd told me then that in 2016, Republican presidential nominee Donald J. Trump would be using something I had written in a campaign advertisement, I wouldn't have been able to believe it, no matter what kind of proof you presented. Shootfire, I can barely believe it now. But lo and behold:
If I had even a whisker of sympathy for Trump, I might have been a bit flattered at my work (headline: "Hillary Clinton needs to address the racist undertones of her 2008 campaign") being broadcast to such a tremendous audience. But this is just unsettling, and deeply, deeply bizarre.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
First off, it is extremely uncomfortable being weaponized into propaganda by a political actor I loathe. Luckily, this gambit is extremely unlikely to work. Not only is Trump's popularity rating among minority populations cemented roughly around dengue fever levels, his attempts to cater to them come off as cloddish and tone-deaf. Furthermore, despite the fact that Clinton's 2008 campaign really did have some racist undertones, any attempt to hit her on behalf of Barack Obama will run headlong into the president himself out there campaigning vigorously for Clinton.
Indeed, several writers have argued that Trump is actually catering to white people by pretending to care about minorities — though for my money it looks more like Trump pulling his usual knee-jerk "no, you are!" shtick in response to Clinton calling him a huge racist. In either case, to the extent that he is actually attempting to win over minority populations, he will alienate the white racists who are his hardcore support base. He's hosed either way.
At least he had the courtesy to blur out my face and name in his advertisement. That possibly could have been to avoid people looking up the times I said Trump was a proto-fascist; lamented his "catastrophic ignorance," his "hamfisted incompetence," and his "deranged" foreign policy; and argued that he would be the worst president in American history. More likely, though, the Trump campaign didn't bother to look up any of that stuff.
I can't even honestly claim the dubious honor of being prominent enough that a national campaign deliberately chose me as a credible source. It's pretty obvious how this was constructed: a couple hours pulling clips from TV Eyes, a couple hours googling around to find some convenient headlines, some spooky music from somewhere, and maybe 20 minutes with a handheld camera filming a computer screen. It's sheer coincidence they picked me instead of any of a dozen other journalists and commentators who wrote similar stories.
Still, it is straight bonkers to see Donald Trump posting the title of one of my articles. The minute I look away from the video, my brain starts rejecting the idea, like some donated kidney without the right DNA match. The fact that any presidential campaign can be made aware of something I have written speaks to a political culture whose traditional hierarchies have cracked to bits. Next thing we know, he'll be hiring some tabloid schmuck to be his campaign manager — oh wait.
Ultimately, this is just an unusually personal sideshow in the most bewildering political season in at least a century. In the election cycle where the instincts of practically every political professional betrayed them, where one major party nominee has barely any real campaign to speak of, and the swing states are Georgia, Arizona, and perhaps even South Carolina, being temporarily dragooned aboard the #TrumpTrain is just the new normal.
I just hope I can get off, and soon.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Ryan Cooper is a national correspondent at TheWeek.com. His work has appeared in the Washington Monthly, The New Republic, and the Washington Post.
-
Why ghost guns are so easy to make — and so dangerous
The Explainer Untraceable, DIY firearms are a growing public health and safety hazard
By David Faris Published
-
The Week contest: Swift stimulus
Puzzles and Quizzes
By The Week US Published
-
'It's hard to resist a sweet deal on a good car'
Instant Opinion Opinion, comment and editorials of the day
By Justin Klawans, The Week US Published
-
US election: who the billionaires are backing
The Explainer More have endorsed Kamala Harris than Donald Trump, but among the 'ultra-rich' the split is more even
By Harriet Marsden, The Week UK Published
-
US election: where things stand with one week to go
The Explainer Harris' lead in the polls has been narrowing in Trump's favour, but her campaign remains 'cautiously optimistic'
By Harriet Marsden, The Week UK Published
-
Is Trump okay?
Today's Big Question Former president's mental fitness and alleged cognitive decline firmly back in the spotlight after 'bizarre' town hall event
By Harriet Marsden, The Week UK Published
-
The life and times of Kamala Harris
The Explainer The vice-president is narrowly leading the race to become the next US president. How did she get to where she is now?
By The Week UK Published
-
Will 'weirdly civil' VP debate move dial in US election?
Today's Big Question 'Diametrically opposed' candidates showed 'a lot of commonality' on some issues, but offered competing visions for America's future and democracy
By Harriet Marsden, The Week UK Published
-
1 of 6 'Trump Train' drivers liable in Biden bus blockade
Speed Read Only one of the accused was found liable in the case concerning the deliberate slowing of a 2020 Biden campaign bus
By Peter Weber, The Week US Published
-
How could J.D. Vance impact the special relationship?
Today's Big Question Trump's hawkish pick for VP said UK is the first 'truly Islamist country' with a nuclear weapon
By Harriet Marsden, The Week UK Published
-
Biden, Trump urge calm after assassination attempt
Speed Reads A 20-year-old gunman grazed Trump's ear and fatally shot a rally attendee on Saturday
By Peter Weber, The Week US Published